In The 10X Rule: The Only Difference Between Success and Failure, Wiley (2011), Grant Cardone (Cardone) tells us that if you want to achieve extraordinary success, you must increase the amount of effort you put forth by at least ten times that of an ordinary person. In more colorful language, Cardone cautions us to not act like a whiny, little bitch.
Getting attention is an uphill battle. If you aren't out there hustling every single day on a massive scale, no one will even know you exist. You can't sell if no one knows your products exist.
Cardone states that most people who desire success fail because they do not engage in enough positive action necessary to create a positive outcome. Cardone believes that many people who seek success underestimate the amount of action necessary to achieve a successful result. But by putting forth 10 times the amount of activity that others were putting out, Cardone was able to achieve a successful result in several different areas, such as real estate and sales, which are briefly discussed throughout the book.
Additionally, Cardone believes it is important to set your goals 10 times higher than what you can attain so that you are always pushing yourself to do more.
Chapter 1 explains the 10x Rule.
Chapter 2 explains why it is vital.
Chapter 3 explains why success and continued growth are important.
Chapter 4 explains why success is each person's duty.
Chapter 5 explains that success has no limits.
Chapter 6 advises that we must assume control and responsibility for everything in our lives.
Chapter 7 explains the four degrees of action and why "massive action" is usually the winning strategy.
Chapter 8 explains why being average is a failing formula.
Chapter 9 shows us how to set 10x goals.
Chapter 10 explains why competition is for sissies; instead, dominate your market.
Chapter 11 explains why being in the middle class is painful and why people should break out of it.
Chapter 12 explains why obsession, which is considered a disease by many, can be a key to success.
Chapter 13 encourages us to go "all in" and over-commit to massive action.
Chapter 14 explains why retracting is a form of retreating, which violates the philosophy of the 10x Rule.
Chapter 15 advises us to keep taking 10x actions after achieving success.
Chapter 16 cautions us against "fear" defined as false evidence appearing real.
Chapter 17 advises that priority management is the best time management.
Chapter 18 explains why criticism can be a sign of success.
Chapter 19 explains why customer satisfaction is the wrong target; instead, focus on increasing customers.
Chapter 20 is on "omnipresence," get known and be seen in a variety of settings.
Chapter 21 advises against making excuses, instead, accept as fact that if it is to be, it is up to me.
Chapter 22 lists 32 traits commonly found in successful people:
(1) can do attitude, (2) belief they will figure it out, (3) focus on opportunity, (4) love challenges, (4) seek to solve problems, (7) take risks, (8) be unreasonable, (9) be dangerous, (1) create wealth, (11) readily take action, (12) always say yes, (13) habitually commit, (14) go all the way, (15) focus on now, (16) demonstrate courage, (17) embrace change, (18) determine and take the right approach, (19) break with tradition, (20) be goal oriented, (21) on a mission, (22 ) highly motivated, (23) result oriented, (24) have big goals and dreams, (25) create own reality, (26) commit first, figure it out later, (27) highly ethical, (28), interested in the group, (29) continuous learner, (30) willing to be uncomfortable, (31) network with those more successful, (32) disciplined.
Chapter 33 offers some advice for getting started with implementing the 10X Rule.
This is an excellent book and probably one of the most important messages you will ever read if you operate your own business. Although I do not agree with the section on “always say, “yes" and the book is a little redundant at times, these are really minor issues. But be warned, those who read Cardone for his sales tips will not find them here. This is a book about success strategies.
My personal observation is that most people who work like maniacs outperform those who only put in an ordinary amount of effort. In short, a quick summary of the book is (1) set your goals extremely high, (2) develop a good plan to achieve those goals, and (3) work your plan like your life depends on it because your quality of life does depend on what you are able to achieve. The more you push yourself, the further you will go.
Rating: $$$$$ out of five. You will be successful if you work like a maniac doing the right things in the right way.
If you like this book and are interested in sales, Cardone has other books about sales, as well as online content at CardoneU.com. You can also watch videos from Mr. Cardone (aka Uncle G) on YouTube.
Copyright @ 2016 Christine Esser
This book was purchased, not a gift.
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